Writing A Good Header

Take a look at the tags at the top of this page:

Add symbols <> before and after each tag:
html
head

meta name=”description” content=”advice on search engine positioning, being positioned on the wrong keywords is a bad as being not positioned at all.”
meta name=”keywords” content=”search engine positioning, site optimizing, web site optimising, site optimizing”
meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″
/head

Remember that most search engines give more weight to words found in the TITLE, especially if those words are also found in the body of the text. The TITLE is much more informative and likely to generate more solid keywords in the search engines, especially if the keywords appear in the body of the page.

However, we know that some search engines do not read META.

Now the search engines know what to say about the site, but we still want to tell them what keywords we would like to be found under. Only use relevant keywords, do not put keywords in here just to get traffic. Think what you’re hoping to achive from your site, be it sales, enquiries or whatever. Measure your success by those results, not by head counting the visitors you con into arriving here.

January 14, 2008 | Filed Under SEO