Posts Tagged ‘Playstation Portable’
Apple closes in on Nintendo with 40 million iPod, iPhone gamers
Apple CEO Steve Jobs’ bold that Apple owns 50 percent of the mobile gaming market might not actually be a part of his reality distortion field, according to a recent survey of gamers.
40.1 million of the 77 million Americans playing games on mobile devices play them on the iPhone, iPod Touch or iPad — nearly catching Nintendo’s 41 million gamers playing the DS and DSi and blowing well past Sony’s 18 million gamers on its Playstation Portable device — according to the Newzoo International Gamers Survey 2010.
Jobs’ announcement came at an Apple unveiling its new line of iPods, an updated operating system and a new model of the Apple TV. The new lineup included a revamped iPod Touch sporting Apple’s A4 processor that Apple is seemingly embracing as a gaming platform with the unveil of an Unreal 3 engine-powered game from Epic Games, the creators of the Gears of War series.
Sales of Apple’s iPods have been slipping as of late — in its most recent , sales of iPods were down 8 percent from a year earlier despite posting blowout numbers in its other sales categories. The outlook for mobile games, though, looks good, as NPD group that it would soon count sales of mobile games as a growing part of the market.
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iPod Touch accounts for 38 percent of iPhone-compatible devices
Using a bit of clever math, app maker and market analyst firm has determined that about 38 percent of all 120 million reported iOS device sales are iPod Touches.
The company got the value by subtracting the 59.6 million iPhones and 3.2 million iPads sold through June (figures presented in Apple’s SEC filings) and the estimated July and August iPad and iPhone sales of 12 million — a combined 74.8M iPads and iPhones sold to date — from the 120 million total iOS devices that have been sold to date. The 120 million figure was announced in Apple CEO Steve Jobs’ seemingly annual on Wednesday.
Jobs said the iPod Touch had become the number one mobile gaming platform — above the Nintendo DS and Sony Playstation portable — during the same presentation. Apple in the quarter ending June 26.
It looks to be in an even better position to advance into the portable gaming market with some new hardware. The new iPod Touch boasts Apple’s A4 processor, as well as a gyroscope, and front- and rear-facing camera. Apple will also release iOS 4.1 sometime this week, which brings the Game Center — a multiplayer gaming platform for iOS — live.
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