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	<title>Web Concepts &#187; mobile advertising</title>
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		<title>Mobile ad network Moolah Media says it’s all about performance</title>
		<link>http://www.searchthenetnow.com/mobile-ad-network-moolah-media-says-it%e2%80%99s-all-about-performance/2010/12/14/</link>
		<comments>http://www.searchthenetnow.com/mobile-ad-network-moolah-media-says-it%e2%80%99s-all-about-performance/2010/12/14/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 14:31:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile ads]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[Moolah Media]]></category>
		<category><![CDATA[Shawn Scheuer]]></category>
		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=232507</guid>
		<description><![CDATA[Apple made a big splash this year with its iAd network for high-quality ads from big brands, but new mobile ad network Moolah Media says it&#8217;s already successful by aiming for advertisers who aren’t quite as high-end.
The San Francisco startup i...]]></description>
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		<title>Video ad startup YuMe goes mobile</title>
		<link>http://www.searchthenetnow.com/video-ad-startup-yume-goes-mobile/2010/11/11/</link>
		<comments>http://www.searchthenetnow.com/video-ad-startup-yume-goes-mobile/2010/11/11/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 13:00:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Jayant Kadambi]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[VentureBeat]]></category>
		<category><![CDATA[YuMe]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=226167</guid>
		<description><![CDATA[YuMe, a well-funded video advertising startup, announced today that it’s bringing its technology to the mobile world.
Specifically, the Redwood City, Calif.-based company said it’s releasing two new mobile ad units, Mobile Connect and Mobile Billbo...]]></description>
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		<item>
		<title>AdMob’s Omar Hamoui leaves Google for “personal reasons”</title>
		<link>http://www.searchthenetnow.com/admob%e2%80%99s-omar-hamoui-leaves-google-for-%e2%80%9cpersonal-reasons%e2%80%9d/2010/10/29/</link>
		<comments>http://www.searchthenetnow.com/admob%e2%80%99s-omar-hamoui-leaves-google-for-%e2%80%9cpersonal-reasons%e2%80%9d/2010/10/29/#comments</comments>
		<pubDate>Sat, 30 Oct 2010 00:06:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Jason Spero]]></category>
		<category><![CDATA[mobile ads]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[Omar Hamoui]]></category>
		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=223855</guid>
		<description><![CDATA[Updated
Omar Hamoui, founder and chief executive of Google-acquired mobile ad startup AdMob, is leaving the search giant for what the company says are personal reasons.
Only five months have passed since the acquisition finally closed, which means Hamo...]]></description>
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		<title>Placecast and O2 bring location-based ads to 1M UK residents</title>
		<link>http://www.searchthenetnow.com/placecast-and-o2-bring-location-based-ads-to-1m-uk-residents/2010/10/14/</link>
		<comments>http://www.searchthenetnow.com/placecast-and-o2-bring-location-based-ads-to-1m-uk-residents/2010/10/14/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 23:00:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[location-based advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=220368</guid>
		<description><![CDATA[Location-based advertising doesn&#8217;t seem to have reached a mass audience yet, but things may be changing. San Francisco startup Placecast just announced a deal that should bring its location-based ads to 1 million new users.
Placecast is partnerin...]]></description>
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		<title>Google making $1 billion a year from mobile</title>
		<link>http://www.searchthenetnow.com/google-making-1-billion-a-year-from-mobile/2010/10/14/</link>
		<comments>http://www.searchthenetnow.com/google-making-1-billion-a-year-from-mobile/2010/10/14/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 21:05:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=220276</guid>
		<description><![CDATA[Google executives tried to fend off concerns this afternoon that they&#8217;re still making all their money from cheap text ads running alongside the company&#8217;s search results and on its AdSense network. So during the conference call discussing th...]]></description>
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		<title>Opera gets into the ad business with its Open Mobile Ad Exchange</title>
		<link>http://www.searchthenetnow.com/opera-gets-into-the-ad-business-with-its-open-mobile-ad-exchange/2010/10/05/</link>
		<comments>http://www.searchthenetnow.com/opera-gets-into-the-ad-business-with-its-open-mobile-ad-exchange/2010/10/05/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 16:00:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad Exchange]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=218027</guid>
		<description><![CDATA[Web browser maker Opera Software announced today that it is officially getting into the advertising business with the launch of its Open Mobile Ad Exchange.
The service brings cloud-based ads to feature phones and smartphones via the Opera Mini web bro...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sprout blossoms into the AdVine ad platform</title>
		<link>http://www.searchthenetnow.com/sprout-blossoms-into-the-advine-ad-platform/2010/09/27/</link>
		<comments>http://www.searchthenetnow.com/sprout-blossoms-into-the-advine-ad-platform/2010/09/27/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 03:07:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AdVine]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[MediaBeat]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[MobileBeat]]></category>
		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=216356</guid>
		<description><![CDATA[Sprout, a San Francisco startup that first launched as a platform for building Flash applications, has been refocusing its technology on ad-creation. In case the shift wasn’t clear, Sprout signaled the new focus today by relaunching its flagship prod...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flash app platform Sprout reinvents itself as AdVine ad platform</title>
		<link>http://www.searchthenetnow.com/flash-app-platform-sprout-reinvents-itself-as-advine-ad-platform/2010/09/27/</link>
		<comments>http://www.searchthenetnow.com/flash-app-platform-sprout-reinvents-itself-as-advine-ad-platform/2010/09/27/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 03:07:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AdVine]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[MediaBeat]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[MobileBeat]]></category>
		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=216356</guid>
		<description><![CDATA[Sprout, a San Francisco startup that first launched as a platform for building Flash applications, has been refocusing its technology on ad-creation. In case the shift wasn’t clear, Sprout signaled the new focus today by relaunching its flagship prod...]]></description>
		<wfw:commentRss>http://www.searchthenetnow.com/flash-app-platform-sprout-reinvents-itself-as-advine-ad-platform/2010/09/27/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Motorola snags Aloqa to put location-aware mobile content in plain sight</title>
		<link>http://www.searchthenetnow.com/motorola-snags-aloqa-to-put-location-aware-mobile-content-in-plain-sight/2010/09/16/</link>
		<comments>http://www.searchthenetnow.com/motorola-snags-aloqa-to-put-location-aware-mobile-content-in-plain-sight/2010/09/16/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 19:54:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Android Marketplace]]></category>
		<category><![CDATA[app development]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple App Store]]></category>
		<category><![CDATA[Google Android]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[location-aware service]]></category>
		<category><![CDATA[location-based service]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[MobileBeat]]></category>
		<category><![CDATA[motoblur]]></category>
		<category><![CDATA[motorola droid]]></category>
		<category><![CDATA[push]]></category>
		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=213936</guid>
		<description><![CDATA[Motorola has acquired location-based service search developer and darling of MobileBeat 2009 Aloqa for an undisclosed chunk of change to enhance its factory-shipped MOTOBLUR phone user interface with location-based push content.
The technology will all...]]></description>
		<wfw:commentRss>http://www.searchthenetnow.com/motorola-snags-aloqa-to-put-location-aware-mobile-content-in-plain-sight/2010/09/16/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Greystripe’s mobile ads break free from their app prison</title>
		<link>http://www.searchthenetnow.com/greystripe%e2%80%99s-mobile-ads-break-free-from-their-app-prison/2010/09/15/</link>
		<comments>http://www.searchthenetnow.com/greystripe%e2%80%99s-mobile-ads-break-free-from-their-app-prison/2010/09/15/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 13:00:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[MediaBeat]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[MobileBeat]]></category>
		<category><![CDATA[VentureBeat]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=213520</guid>
		<description><![CDATA[As the mobile advertising industry grows, most of the attention has focused on advertising inside applications, not on mobile websites. Since the iPhone’s enormous app ecosystem is one of its main draws, it’s no surprise that Apple’s iAd effort i...]]></description>
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