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New search engine Kumo changed to Bing

May 27th, 2009 | Author:

Microsoft has changed the name of its new search engine Kumo to Bing. The name is short and well memorizing as marketing dep. says.

At the present time new search engine is accessible only for staff in Microsoft. It is supposed that Kumo (Bing) woll be much better than search service Live. Such Microsoft wants to consolidate its presents on search market.

Microsoft will spend about 100 millions of dollars on advertisement. This is very huge sum of money. The advertisement strategy is presented by JWT ads and marketing company.

kumo-bing

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