Meta Tags
You’ll hear conflicting opinions on the importance of Meta tags - contained in the heading of an HTML page. While meta tags aren’t the answer to why your site isn’t being listed, they are an essential part of a well-designed web site promotion programme. Remember that search engine operators are trying to offer relevant hits. It’s easy to insert hidden text in Meta tags that has no relevance to the actual page content, and thus attempt to fool the search engine. But how does the spider know what’s important on the page? One significant clue would be to read the Meta Tags and then look for corresponding visible text on the page; if the same words occur in both then there’s a very good chance that the tag is for real and worthy of a high relevancy score.
The key is to use a carefully judged mix of the Meta tags and title.
Most searh engines give additional weight to words found in the Title tag if those words are also found in the body text. In many cases, the Meta description is the text that is presented by the search engine following the site’s listing. It describes your site to the people reading the search results. It’s your opportunity to persuade them that the search is relevant and that they should click on your site - not the one above or below.
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