Keyword Density
So you now have your header, but still if your body text does not reinforce your header it is very likely that your page may still be ignored.
One way the spiders can tell how closely your page matches the needs of the searcher is to examine how many times your page contains the keyword or keyword phrase entered by the searcher. Great, so we just put in lots of repetition and the job’s finished isn’t it? No, but your search engine listings may be.
Spiders love to find lots of text, so give them plenty of reading material. the key to a good keyword listing is how many times the page contains the phrase in relation to the total number of words on the page. keyword packing is most definitely not the answer as having too high a keyword density can be as damaging as too low, and each search engine works differently.
The biggest problem is that getting keyword density often makes a page unattractive to humans, so there’s a delicate balance to be achived.
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