How lucrative are iPhone ads? MobilityWare made $300K in June
There has been some debate about whether developers can make serious cash from the advertising in their iPhone applications. In fact, that Apple created its iAd program as a way to address the lack of lucrative, high-quality ad programs.
However, iPhone, iPod Touch, and iPad developer said it’s doing just fine with startup ’s mobile ad network. Specifically, the company said that in June, it made $298,308 across its 17 applications, including Word Warp, Solitaire, and Blackjack.
I’m guessing that’s on the high side for both companies, especially Greystripe (why highlight it otherwise?), but it’s still a sign that with enough hits, advertising can bring in real revenue. If MobilityWare can make that much every month, it would make around $3.6 million this year. That’s comparable, for example, to in 2009.
Speaking of iAds, Greystripe recently piggybacked on reports that by for rich media ads, compared to the eight to 10 weeks reported with Apple.
Greystripe has raised $17.6 million in four rounds of funding, most recently $2 million from Peacock Equity. It currently serves ads in more than 2,500 applications.
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