Google has started to place a contextual videoadvertising
Internet-giant Google has started to place in a test mode on page of results of search a contextual videoadvertising. While advertising rollers are shown in the limited volume therefore see them users of Google. “Luckies” can far not all will have an opportunity to see a roller having noticed the contextual reference with the small pictogram in the form of a sign “+”, by pressing on which the small player will open.
According to vice-president Google on search services, for accommodation of videoclips from advertisers additional money will not be raised yet. To be paid, as well as earlier, should only cliques under the advertising reference. Thus paid will be even cliques on a videoclip, without transition to a site of the advertizer, informs eWeek.
So, according to analysts comScore, about 20 % of Internet serfers look through monthly the order of 841 minutes of video. Almost 30 % of users look through 77 minutes of video. 54 % of the users who are on a regular basis looking through video on the Internet are remarkable that visit site YouTube belonging Google.
Meanwhile according to data of analysts IDC volume of the American market the Internet-advertising the last quarter has reached 7,3 billion dollars. It approximately on 28 % above a similar parameter for the fourth quarter 2006. Search giant Google continues to keep in sector of on-line advertising in the lead positions.